学习-understanding the mkt departments influence.pptxVIP

Understanding the Marketing Department’s Influence Within the firmPeter C. Verhoef Peter S.H. LeeflangJournal of Marketing 曹将Presented by10 %Only 10 percent of executive meeting time is devoted to marketing.(Ambler 2003,p.62)Can’t do much for customersMarketing personnel do not care about customers and can’t do much for customers, beyond feeding them with propaganda. When full-fare, first-class airline customers often lack a decent meal or even a pillow, the poor folks in marketing can only report on customer rage. (qtd. In Selden and MacMillan 2006, p. 114)Marketing (has) diedMarketing (has)