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Event Name Here BEA Confidential Four Strategic Pillars Script: How does BEA’s deliver the industry’s leading SOA infrastructure software platform? What is our strategy to deliver Business Liquidity? What are BEA’s core differentiators? Today every software company on the planet is claiming that they are the leading enterprise SW company, that they are different. What makes BEA special? The answer can be found in these four Strategic Pillars which form the basis of our technology and product vision. Notes: The four strategic differentiators are; Embracing Heterogeneity, Seamless Innovation