unit-1-advertising-牛津英语.pptVIP

Module 4 Unit 1 Advertising Project:Developing an ad campaign Fast-reading: The main idea of each paragraph Para 1: Para 2: Para 3: Para 4: The definition(定义) of an ad campaign The target audience and how to determine the target audience What the ad campaign says How to reach the target audience Careful-reading(para 1): 1.What do you know about an ad campaign? An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience. 2.What must you keep in mind when you start a successful advertising campaign? A clear goal and target audience. Careful-reading(para 2): 3.Why do you need to research your audience? Because the right message needs to be created for the right people. Careful-reading(para 3): 4.What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react. Careful-reading(para 4): 5.What should your advertising campaign be based on? Mainly on the target audience and which kinds of ads reach that particular group best. Phrases(para 1): 1.various kinds of=all kinds of各种各样的 2.have sth/sb in mind考虑某人/某事 3.send message to sb.传递信息给某人 4.get sb to do 使某人做某事 5.get sth doing使某事开始…… 6.get sth done 使某事被做 7.have the chance to do 有机会干某事 8.different kinds of media 各种不同的媒体 Phrases(para 2) 9.do a little research做一点研究 Phrases(para 3): 10.think about 考虑 11.appeal to 迎合,对……有吸引力 12.gather this information from your research搜集研究中得到的信息 13.care about 关心 14.be concerned with对……关心 15.affect one’s life影响某人的生活 Phrases(para 4): 16.get sth across传达 17.depend on 依赖于，取决于 Phrases(before and after the passage ): 18.for the benefit of sb./for sb’s benefit 为了对某人进行帮助,为了某人的利益 19.launch an ad campaign 发起广告宣传活动 20.come up with 提出，找出 21.get your teacher’s approval 得到老师的赞成 Language points: 1.various adj.各种各样的 vary vi.不同，变化 variety n.多样性 a great/wide/large variety of+n. 多种多样的 1)More and more people choose to shop i