市场研究：产品口味测试.pptVIP

偏好A 偏好B 偏好C 40% 30% 25% ? p1-p2 Z= Sqrt [p1(1-p1)+p2(1-p2)+2p1*p2]/N What about N=400? 单样本百分数检验 太甜 比较甜 正好 不太甜 一点也不甜 …………..5 …………..4 …………..3 …………..2 …………..1 ? x Z= What about N=400? U 单样本平均值检验 ? / sqrt N 非常喜欢 比较喜欢 一般 不太喜欢 一点也不喜欢 ………….. ………….. ………….. ………….. ………….. Z= What about N1=300； N2=200? P1-p2 独立样本百分数检验 sqrt [p1(1-p1)/N1+p2(1-p2)/N2 男（N1） 女（N2） 25% 10% 35% 30% 7% 3% 40% 30% 15% 5% T2B ? Types of Product Test Discrimination Test (判别测试) Duo-trio test(成对三元测试) Triangle difference test (三元差别测试) Preference Test (偏好测试) Monadic test (单一产品测试) Sequential monadic test(3 products) (顺序单产品测试) Proto-monadic test(第一单产品测试） Paired comparison test(配对比较测试) Round Robin Test (循环测试) Why Round Robin Test? Time saving Facilitates more discrimination More easy to operate More accurate response, for based on more clear judgement rather than on vague recall or feeling More easy to differentiate longitudinal data Application An extension of paired test Paired comparison test where 3 or more products involved Focus on sensory attributes Characteristics Test at least 3 products or stimuli in one single project Fieldwork is conducted just like that in a paired test comparison test or proto-monadic test Generate large sample size through aggregating a number of small paired samples Cost effective compared with simple paired comparison test Fieldwork Operation Each respondent tries 2 products and makes comparison after trial To counteract sequence-related bias, trial order in rotation among respondents Blind test Prominent code must be marked for identity Sample size determination Test Leg（测试组数）: if there is k test products, there should be L=k(k-1)/2 Test Legs Number of tests(每个产品在所有组数中出现的次数）: defined as (k-1), meaning each product