GDPR对数字广告的影响.pdfVIP

Defining the GDPR Impact on Digital Advertising ( E D I T I O N 1 . W H I T E P A P E R ) Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances. Defining the GDPR Impact on Digital Advertising HOW DOES GDPR APPLY TO YOUR BUSINESS? The General Data Protection Regulation – or GDPR – is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing – or indeed any business that deals with personal data – doubts the importance of the GDPR. It brings changes to existing data protection law, and is designed to strengthen rights and empower individuals by giving them more control over their personal data. Things such as clear consent and data protection principles are given greater emphasis. These changes to data usage could potentially have a huge impact on businesses and the way they handle their customer data. If you’re an advertiser, publisher or other Rakuten Marketing partner dealing with customer data, it’s very important for you to have a robust compliance regime in place. If businesses aren’t compliant by May 25, 2018, the consequences could be drastic: warnings of fines of up to 4% of annual global turnover, or 20,000,000 EUR have been clearly laid out. It may sound simple but one of the first steps to GDPR compliance is understanding whether the new EU regulations apply to your business. If you’re not in the EU, it could be easy to assume that the GDPR won’t affect you, when in reality this is far from the case. Does the GDPR apply to your business? Simplified Does your business