高一英语《Adverting》课件1.ppt

* 牛津高中英语 (模块四 ·高一下学期) Word Power Unit 1 Advertising Blank-filling ____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). Advertisements attractive exciting Generally commercial truth careful Question: How are these new words formed? More examples: Root derivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting Using suffixes Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic nation national danger dangerous help helpful Verb +ed +ing +able +ive amaze amazed excite exciting enjoy enjoyable attract attractive Can you think of more examples? Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic Let’s learn more about suffixes. Suffix Meaning Examples (adj.) -ical having the quality of -able having the quality of -ous like, full of -ful characterized by -less without medical, electrical enjoyable, reasonable dang