高一英语《Adverting》课件3.ppt

* 牛津高中英语 (模块四 ·高一下学期) Lead-in: Water protection Sales of Coco Cola learn more about ads Brainstorming advertisements what where why how functions attitudes advantages disadvantages Words-matching 1. persuade 2. welfare 3. skilful 4. cure 5. mental 6. trick 7. motto 8. intelligence a the ability to learn, understand and think about sth. b. good at doing sth., especially sth. that needs ability or training c. the general health, happiness and safety of a person or a group d. make an illness or problem go away e. a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thoughts and the mind g. sth. done to fool someone else, or as a joke h. make someone do sth. by giving them good reasons h c d f e a Before reading b g Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Main idea of each paragraph Para.1 Para.2 Para.3 Para.4 Para.5 Para.6 Brief introduction of ads What is an ad? Untrue claims about products How to identify(辨别) an ad? Public service ads The advice on ads Detailed Reading 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Further Reading not always not only PSAs What’s the similarities and difference between commercial advertisements and public service advertisements? Post-reading (Consolidation) Commercial ads PSAs Places found Means used billboards, newspapers, magazines, the Internet, radio, television use att