高一英语《Advertising》课件4.ppt

What may be talked about in this expository writing? Finish C1, C2, and D on page 4 * Enjoy a group of pictures Enjoy your music, Enjoy your Sony! Shoes can fly! So do your dreams! Sedal Shampoo Everything is possible! Commercial advertisements More ads for you to discuss: Protect water, Protect ourselves. think about a good slogan for each ad Taiwan, China! Stop smoking To protect our environment! Public service advertisements (PSAs) Look at the four ads on P1 and decide which type they belong to. Earth Day Say ‘No’ to Drugs Oxlin Airlines Soft Shine Shampoo Commercial advertisements PSAs Prediction: advertisements Reading strategy: reading expository writing （说明文） introduction of subject supporting details conclusion a subject Structure of the writing: Subject Introduction of the subject Supporting details Conclusion Paragraph 1 Paragraph 2 Paragraph 3-4 Paragraph 5 Fast-reading 1. What does PSA stand for? Public service advertisement. 3. Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television. 2. When did China begin a nationwide public service advertising campaign? In 1996. Read the passage again and fill in the numbered blanks no more than three words. Careful reading: Features 5_______ 4 ________________ Types/ categories Something using 3 ________________ to persuade people to buy a product or service, or to believe in an idea. 2 ________ Title 1_______________ Commercial advertisements Public service advertisements To advertise a product or service To teach us and help us6_______________ Not telling people 7______________ 8______________ People learning a lot by following the advice they give lead better lives Advertisements Definition Words and pictures Being helpful the complete truth Aims advertise vt. L10 run vt. L11 affect vt. L12 complete adj. L13 cheat v