Offline Showrooms in Omni-Channel Retail_ Demand and Operational Benefits 材料.docx

This?article?was?downloaded?by:?[31]?On:?24?March?2017,?At:?04:57Publisher:?Institute?for?Operations?Research?and?the?Management?Sciences?(INFORMS)INFORMS?is?located?in?Maryland,?USAManagement?SciencePublication?details,?including?instructions?for?authors?and?subscription?information:Offline?Showrooms?in?Omnichannel?Retail:?Demand?andOperational?BenefitsDavid?R.?Bell,?Santiago?Gallino,?Antonio?MorenoTo?cite?this?article:David?R.?Bell,?Santiago?Gallino,?Antonio?Moreno?(2017)?Offline?Showrooms?in?Omnichannel?Retail:?Demand?and?OperationalBenefits.?Management?SciencePublished?online?in?Articles?in?Advance?23?Mar?2017.?/10.1287/mnsc.2016.2684Full?terms?and?conditions?of?use:?/page/terms-and-conditionsThis?article?may?be?used?only?for?the?purposes?of?research,?teaching,?and/or?private?study.?Commercial?useor?systematic?downloading?(by?robots?or?other?automatic?processes)?is?prohibited?without?explicit?Publisherapproval,?unless?otherwise?noted.?For?more?information,?contact?permissions@.The?Publisher?does?not?warrant?or?guarantee?the?article’s?accuracy,?completeness,?merchantability,?fitnessfor?a?particular?purpose,?or?non-infringement.?Descriptions?of,?or?references?to,?products?or?publications,?orinclusion?of?an?advertisement?in?this?article,?neither?constitutes?nor?implies?a?guarantee,?endorsement,?orsupport?of?claims?made?of?that?product,?publication,?or?service.Copyright???2017,?INFORMSPlease?scroll?down?for?article—it?is?on?subsequent?pagesINFORMS?is?the?largest?professional?society?in?the?world?for?professionals?in?the?fields?of?operations?research,?managementscience,?and?analytics.For?more?information?on?INFORMS,?its?publications,?membership,?or?meetings?visit?Dby[31]on24March2017,at04:57.Forpersonaluseonly,allrightsreserved./journal/mnsc/MANAGEMENT?SCIENCEArticles?in?Advance,?pp.?1–23ISSN?0025-1909?(print),?ISSN?1526-5501?(online)O?ine?Showrooms?in?Omnichannel?Retail:?Demand?andOperational?Bene?tsDavid?R.?Bell,a?Santiago?Gallino,b?Antonio?Morenoca?Marketing?Depar