2010 EM Better for you packaged food精品.pdf

Better for You Packaged Food - China Euromonitor International : Country Sector Briefing September 2010 Better For You Packaged Food China List of Contents and Tables Headlines 1 Trends 1 Competitive Landscape 2 Prospects 2 Category Data 3 Table 1 Sales of BFY Packaged Food by Subsector: Value 2004-2009 3 Table 2 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009 4 Table 3 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009 4 Table 4 BFY Packaged Food Company Shares 2005-2009 4 Table 5 BFY Packaged Food Brand Shares 2006-2009 5 Table 6 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014 6 Table 7 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009- 2014 6  Euromonitor International Page i Better For You Packaged Food China BETTER FOR YOU PACKAGED FOOD IN CHINA HEADLINES • Better for you packaged food sales in China grew by 2.7% in value terms over 2009 to reach a market size of RMB3 billion in the same year. • Concerns over rising obesity rates among Chinese consumers as well as a greater emphasis on personal beauty has helped to drive sales of better for you packaged food products. • Better for you reduced sugar pac