电子商业基础知识 E-Commerce_Topic_1.ppt

Delta e-Commerce Connection Louisiana Tech University Topic 1 Basics of e-Commerce: Getting Started Objectives of Topic 1 What is e-commerce? Differences from traditional commerce Advantages, statistics, benefits of e-commerce Roadmap of getting started in e-commerce Objectives of Topic 1 CONTINUED Types of e-commerce Example of e-commerce Technology requirements of e-commerce Evaluate whether e-commerce is right for YOUR individual business situation E-commerce is defined as: the buying and selling of goods and services on the “World Wide Web” Differences between e-commerce and traditional commerce: Traditional commerce transactions consist of person-to-person contact -- in person, over the phone, or via “snail” mail E-commerce transactions are transmitted over a computer network [world wide web] Differences between e-commerce and traditional commerce: CONTINUED Traditional commerce transactions handled manually E-commerce automates transactions Customers go to a web site Get information Click a button to make a purchase Can choose and order products services, make payments, and even monitor their order status Differences between e-commerce and traditional commerce: CONTINUED Traditional commerce constrained by physical location and/or business hours E-commerce global market 24 hours-a-day, 7 days-a-week Advantages of e-Commerce: A small business can … Provide better service to existing customers Reach out to new markets Reduce cost of sales, and Grow its bottom line! e-Commerce Statistics: e-Commerce Statistics: CONTINUED Service industry quote requests have increased by 180 percent in the past 14 months” NUA Internet Surveys “Sales in the nine leading on-line categories have the potential to grow from $34 billion in 2000 to $168 billion by 2005” The Boston Consulting Group Benefits of e-Commerce: By using e-commerce, ANY business, regardless of size, can reach out to new markets that might otherwise be unobtainable