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中国电动车进入老挝市场分析 06级市场营销班 刘亚男 106333030125 摘 要 本文运用多种理论研究分析电动车作为一种新型环保型的代步工具，既安全又经济健康，大大降低了顾客购买的使用成本，给商家带来利润。作者从老挝市场的经济法律，文化，人口，地理，消费习惯等方面进行调研，分析了电动车在老挝市场的优势与威胁，作者试图利用市场营销原理，从市场细分、市场定位、价格定位、营销策略、广告策划等方面进行分析电动车进入老挝市场的前景与方案。 关键词：电动车营销；中国；老挝；策略 China electric car into Laos Market Analysis Liu Yanan Abstract In this paper, a variety of theoretical analysis as a new electric car environmentally friendly means of transport, safe and economic health and greatly reduce the use of customer purchase cost to the business profitable. This article from the Lao market, economic and legal, cultural, demographic, geographic, consumption habits and other aspects of research. Analysis of the electric car market in Laos, the strengths and threats. On the attempt to use marketing principles, from market segmentation, market positioning, price positioning and marketing strategy, advertising planning and other aspects of electric vehicles to enter the market outlook and program of Laos. Keywords: Electric vehicle market; China; Laos; Strategy 目 录 引 言 1 1电动车进入老挝市场宏观分析 2 1.1老挝宏观环境分析 2 1.2母国对企业国际化经营的鼓励措施 4 1.3产业环境分析 6 2 电动车销售企业SWOT分析 9 2.1产品优势 9 2.2产品劣势 9 2.3产品机遇分析 10 2.4产品威胁分析 10 3中国电动车进入老挝市场营销策略设想 11 3.1产品导入策略 11 3.2产品定位 12 3.3电动车市场细分 12 3.4电动车定价策略 13 3.5产品组合策略 14 3.6营销模式设想 14 3.7障碍解决措施 15 结论 17 参考文献 18 致 谢 19