Speech Act Theory[精品].pptVIP

1.本公司在世界各地的维修人“闲得无聊”。2. 本产品保证“一毛不拔”。 As for the above mentioned two examples, if there is no specified context, the hearer and watcher cannot comprehend the real intention of publicity. The subtle place of two advertisements is that the pejorative words may play a contrary function in a specified context. If they are applied to other products of publicity, they cannot have the same effect. Example 1, the advertising language is applied to publicize the clock and it confirms the quality of the clock. Therefore, the extra meaning of advertising language is that the quality of the product