MKT110作业.docVIP

Assignment 2 Due date: 22, Dec 2010 Value: 50% of total assessment in subject Word limit: 2,500 words maximum (excluding references or appendices) Assessment rationale This assignment has been designed in order to: assist you to develop your learning about marketing in general and the use of pricing, product, place and promotion strategies in particular; highlight the link between marketing practice and marketing theory; allow you to demonstrate your level of understanding of those principles and to practise your research skills; help you develop an understanding of what is required in a