可口可乐大学-市场营销资料（珍藏）.pptVIP

WHAT IS MARKETING? Marketing refers to the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. American Marketing Association AMA revised definition (2004) Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. INTRODUCTION The marketing process involves Alignment of marketing with organisational