营销学原理主讲晁钢令.pptVIP

Principles of Marketing 市场营销学原理 主讲 晁钢令 Part One:Understanding of Marketing ( Chapter1-Chapter3) What are they doing? What are they need? What is Marketing ? Old sense: making a sale – “telling and selling” New sense: satisfying customer needs Marketing Defined (broadly defined P.5) A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. 市场营销是个人或组织通过创造、提供并同他人交换价值的产品或价值，以满足各自的需要和欲求的一种社会活动和管理过程。