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保健品营销部XXXX年市场管理手册推荐.doc

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保健品营销部XXXX年市场管理手册推荐

PAGE 市场管理手册中普公司 2010年5月目录序言·····················································································4 第一部分：开好会 ····································································5 （一）、早、晚会，周会，月会，季度会············································5 1、如何开好早、晚会··························································5 2、如何开好周会································································8 3、如何开好月会································································9 （二）、开好各种业务会······························································10 如何开好名单收集的过程控制会···········································10 如何开好科普报告会前的名单分析会···········································11 如何开好科普报告会前的模拟演练会···········································13 如何开好科普报告会后的总结分析会···········································16 如何开好入户沟通前的准备发言、演练会································18 如何开好入户沟通的过程分析会···········································18 如何开好专家巡讲会前的名单分析会、名单排版会······················19 如何开好专家巡讲会前的模拟演练会······································21 如何开好专家巡讲会前的动员会··········································22 如何开好专家巡讲会会后的总结分析会······························23 如何开好老顾客会议前的名单分析会准备会························24 如何开好老顾客会议前的准备会、模拟演练会·····················25 如何开好大型顾客会议的企划会·····································27 如何开好大型老顾客会议的筹备会，做好筹备工作···············27 如何做好大型老顾客会议的模拟演练会·····························29 如何做好大型老顾客会议的总结分析会·····························29 第二部分：调动员工积极性····················································29 一、奖励政策····································································29 二、如何开展比、学、赶、帮、超············································32 第三部分：十八种拉动管理方法的具体运用···································33 远景、愿景拉动管理法················································33 目标拉动管理法························································34 口号拉动管理法························································35 路线拉动管理法························································37 政策激励拉动管理法············································