只管去做(耐克)104.ppt

I like… The advertising game Paragraph 1 What is an advertisement? An ad may give direct information like names or locations. Paragraph 2 Ads are made visually attractive to hold the attention of the public. Some ads have pictures that people enjoy looking at. Paragraph 3 Products are sometimes linked with different concepts or ideas. Using common ideas to sell products is as old as advertising itself. Modern ads must stand out to make themselves attractive. Paragraph 4 Some advertisers want to create something that has never been seen before. New and unusual ideas often appear in today’s top advertisements. Advertisers look for other ways to make people notice their products. Paragraph 5 Not all advertising is about selling products. The government has worked hard at using ads to educate the public. Public ads have helped to increase public knowledge. The advertising game Just do it. 只管去做。（耐克） Ask for more. 渴望无限。（百事） The taste is great. 味道好极了。（雀巢咖啡） Good to the last drop． 滴滴香浓，意犹未尽 .（麦斯威尔咖啡） It’s show time! * suppose Unit 11 The Media lesson 3 The Advertising Game advertisements 1 3 5 2 4 6 B M B: too broad M: main idea N: too narrow M N N M B N M B N M B The advertising game Classic advertisement Today’s advertisement Public advertisement give _____________ _____________ May not be suitable Reason: _______________ attractive _______ consists Pictures ________ ________ ________ ________ ________ Visual design Combining … to… Using humor aim Create… is fascinating… Aim… Encourage_______ advertisements Fight ________ save________ Help_________ Give up_______ Influence … Help_____________ Read the text again and answer the questions in Ex 3: They might be most effective for products that people need and if there is not much competition. 2 Because people are used to seeing high standards of graphic design. 1. In what circumstances are the simplest types of adverts most effective? 2. Why are the latest techniques of graphic design not enou