presentationsPPT演示要点和模板.ppt

presentation Bill’s secrets to a great presentation! basics strategy know: your purpose your audience your outcome audience How much do they know? How much do they care? How much time do they have? audience What do you want them to do when it’s over? audience content establish need or problem demonstrate solution call to action content introduction (preview) tell them what you’re gonna tell them body (develop) tell them close (review) tell ‘em what you’ve told them content get organized! work from an outline visuals reinforce the message clarify the message make it memorable visuals simplify amplify clarify learning see 4 83% hear 4 11% smell 4 3% touch 4 2% taste 4 1% retention voice 4 10% voice, text 4 20% voice, text, visual 4 60% action 4 ? visuals text headlines, lists, tables pictures photos, illustrations, clip art charts graphs, maps symbols icons, bullets text reduce to essentials be “information rich” don’t be a parrot! edit and proofread avoid embarasing misspellings! text minimum 24 pt type (this is 24 pt type) follow the “55” rule 5 words per line, 5 lines per slide sans serif vs. serif sans serif holds up better when projected go easy on the colors! use 4-5 color palette, stick with it pictures show detail create emotional impact pictures Tell nau-ti-lus n., any of a genus of tropical, cephalopod mollusks with a many-chambered, spiral shell, having a pearly interior . . . charts analyze data compare show trends imply cause effect charts charts charts visuals must be clear must be readable must create impact visuals Good visuals make a good impression Bad visuals make a bad impression remember know your objective know your audience follow your strategy achieve your outcome finally . . . keep it simple avoid information overload! keep it bold message comes through clearly! keep it short respect your audience’s time! P E R F E C T 1 2 3 substance style outcome Show Me 1 2 3 1 2 3 1 2 3 Show use column or bar charts to