电子商务(英文精编版)考试重点.doc

电子商务考试重点： ①Categories of Electronic Commerce电商的分类 1.business to consumer (B2C). 2. business to business (B2B). 3.business processes that support buying and selling activities，比例最大 4.consumer to consumer(C2C) 5.business to government(B2G). Electronic Founds Transfer (EFTs)分五类 ②电商的适用性由什么因素决定(suited to ec)：1.selling of commodity duct s shipping profile.3.A product that has a Strong brand reputation4.business process includes both commodity and personal inspection elements. ③电商的优点（advantages）： 1. It can increase sales and decrease costs. 2.Increase purchase opportunities for the buyers . 3.electronic commerce provides buyers with a wider range of choices,that buyers can consider many different products and services from a wider variety of sellers. 4.many digital products can be delivered through the Internet.reduces the time buyers wait to begin enjoying their porchases. 5.electronic payments of tax refunds,pulic retirement and welfare support cost less to issue and arrive securely and quickly when transmitted over the Internet. 电商的缺点： 1、Some business process may never lend to themselves to EC . 2、Many products and services require that a critical mass of potential buyers be equipped and willing to buy through the Internet . 3、Business often calculate return-on-investment numbers before committing to any new technology. 4、Want to do business on the Internet is the difficulty of integating existing databases and transaction-processing software designed for traditional commerce into the software that enables EC. 5、many businesses face cultural and legal obstacles to conducting EC. ④key characteristics of the first two waves of ec.电商的前两次浪潮的特点： Characteristic First wave Second wave International character of ec Dominated by panies Global enterprises in many countries participating in ec Languages Most ec web sites in English Ec web sites available inmultiple languages Funding Many new companies started with outside investor money Established companies funding ec