2012下人文1103班英语泛读试卷A卷(肖吉).docVIP

长沙职业技术学院二○一二年下学期 人文信息 系 1103 班 英语泛读期末考试（ A 卷） 考试类别：闭卷 考试时量： 90分钟 试卷类型：笔试 制卷人： 题号 Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ VI 总分 评卷人 复查人 题分 20 10 20 20 20 10 100 得分 得分 评卷人 复查人 Ⅰ.Match the words on the left with their corresponding Chinese translations on the right. ( 10×2﹪) 1.auditing A. 定制的 2. custom-designed B.零瑕疵的 3. inventory C. 担保，保证书 4.zero-defect D. 促销 5.intangible product E. 存货清单 6. warranty F. 利润最大化 7.life assruance G. 渗透价格 8. penetration pricing H.人寿保险 9. promotions I. 无形产品 10. profit-maximization J. 审核 得分 评卷人 复查人 Ⅱ. Fill in the blanks with the words given below. Change the form where necessary. (10 X 1%=10%) sprout feedback separable mark up certify retain diffuse segment recognize monopoly 11. When spring came, leaves began to _______ from the trees. 12. The company dominates this ________ of the market. 13. In some countries tobacco is a government ________. 14. We need more ______ from the consumers in order to improve our goods. In inflation days the daily necessities were ______ every day. The company’s profits are ________ from the market situation. The general manager would have to worry about the ________of the old customers. Their ideas of marketing ____________ quickly across the world.. Through advertisements the company has achieved _______ and respect.. Two witnesses must _______ that this is your signature. 得分 评卷人 复查人 Ⅲ. Try to match the words in Column B with the explanations and synonyms in Column A..(10 ×2%=20%) A B 21. one that audits accounts A．ISO 22. a detailed list of all the items in stock. B．declining cycle 23. a set of internationally recognized quality management standards. C. Gap Analysis 24. a tendency downward, a worsening, especially in business or economic activity D. marketing 25.now the consumer’s interest in this product is fading, and so is the sales E. warehouse 26. the selling of goods to consumers, usually in sma