【2018年整理】美国通用电气（ge）战略管理模式.ppt

Jack Welch’s vision Be number 1 or 2 (Fix, sell or close) Welch set the standard for each business to become the #1 or #2 competitor in its industry “A decade from now, I would like General Electric to be perceived as a unique, high-spirited, entrepreneurial enterprise . . . the most profitable, highly diversified company on earth, with world quality leadership in every one of its product lines” Jack Welch’s vision Be number 1 or 2 (Fix, sell or close) Welch set the standard for each business to become the #1 or #2 competitor in its industry “A decade from now, I would like General Electric to be perceived as a unique, high-spirited, entrepreneurial enterprise . . . the most profitable, highly diversified company on earth, with world quality leadership in every one of its product lines” Changing composition of businesses Business Restructuring…. cont’d Leaders of the future The 4 Es Energy - excited by ideas because of the opportunity brings Energize - infecting everyone with the same enthusiasm for an idea Edge - the ability to make tough decisions Execute - the ability to turn vision into results Globalization for Market expansion and diversification GE E-Business Internet Strategies GE E-Business Internet Strategies Appendix Strategy Definition What is it? Examples Visual Disintermediation Aggregation Community Portal Permeate the Customer’s Space Customer-Specified Products and Terms e e e $ $ Dynamic Pricing e e Take over or remember customer’s data and remember their processes or preferences Get between the buyer and seller Create a community of buyers and sellers Take out the Middle Man Let the customer into design data and processes Create a Market GE Appliances Purchasing appliances online is available for customers along with spares and accessories Direct Selling Provide a broad range of product information GE Lighting Detailed and visual product information categorized for home, business or automotive use GE Suppl