cisco思科的全球发展战略.pptVIP

Superior Employee Productivity Introduction Marketing Agenda Competitive Environment Business Strategy Organization of Business Activities Information Technology Conclusion Business Model The “value web” or strategic network model Business Model Pioneered by the direct sales, build-to-order strategies of Dell and been imitated by others in PC industry. Cisco forged a critical relationship to its customers, by which it gain leverage over components suppliers and manufactures through its market power. Business Model At the hub of this strategic network is Cisco and its Customers, surrounded by companies and providing components, manufacturing, logistics, distributions and service, all coordinated by Cisco thereby increasing its market power. Business Model The key relationship is between Cisco and Customers in this network. The role acted by Cisco is a coordinator. Cisco takes advantages of low production costs provided by market transactions while simplifying its supplier and distribution networks to reduce coordination and costs. Cisco’s Strategic Use of IT It demonstrate to customers, suppliers, and business partners the concept, the operating reality and the benefits of the global networked enterprise which Cisco promotes as the solution for all enterprise, public and private, large and small, local or global. Six Principles for IT Innovations Help your customer’s business and you will help your own business. Encourage self - help. Provide end to end integration of infrastructure. Share information with your key constituencies. Use web-based recruitment and training to extend your reach. Use sourcing for IS applications and services whenever possible. Thank you ! Section: Cisco’s Results Main Point(s)/Script: Cisco learned many important lessons as we went through this process. Supplier integration was more difficult when we were doing this, but it is critical to help them understand what they need to do (what it means to them) and how this is going to