诺基亚市场swot分析.pptVIP

Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA . Nokia has largest network of distribution and selling as compared to other mobile phone company in the world Ovi platform introduced by Nokia offer service like games ,music, media and messaging. Nokia has a great price range and are available for different classes. weakness Nokias leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities. Nokia use the Symbian system which is out of date compared to the Android system. As Nokia has a long history on telecommunication .The brand image of Nokia is conservative ,the young people prefer something new. Opportunity The company has recently make alliance with Microsoft for replacing windows 7 for Symbian. Nokia can expend its market share by introducing brand in new market (for example ,India, Africa, etc. )and by catering new target market as well. The advertisement can redefine its reputation and increase its sales and also create good brand image among the people. Nokia N9 不跟随 如果忍耐算是坚强， 我选择抵抗。 如果妥协算是努力， 我选择争取。 如果未来才会精彩， 我也决不放弃现在。 我的真实会为我自己。 threats (1)Nokia is facing a number of threats from companies such as Apple, Samsung ,all of which are investing heavily in the mobile phone industry in an attempt to gain dominance. (2)As more and more people prefer the Android system than the Symbian system, Nokia’s sales sharply decline . Android ◆ Symbian ◆Mac IOS (1)Android and Mac IOS has grown fast in just a couple of years while Symbian has constantly been losing market share . (2)Symbian is somewhat outdated while Android and Mac IOS is constantly updated (3) Android is more modern and user friendly , Android is an open source operating system (4) Android is used by many phone manufacturers while Symbian is almost exclusive to Nokia Lack of the new product which is can compete with Iphone is the biggest th