PPT常用图-case.pptVIP

??? 5?? 4?? ??? ?? ? ?? ??? ??? ??? ??? ????, ?? ? 36%? ??? ???? ??? ???? ??? ??? ???. ? 70% ??? ????? ????? ???? ???? ???? ???? ??? ??? ????. Hill Knowlton, ?????? ??? ??? ?? ?? ?? ??? ?? ?? ? ?????. ???? ???? ?????, ? ??? ????? ?? ??? ??? ?? ????. ???? ???? ??? ???? ????, ??? ??? ???? ?????? ??? ??? ???? ?? ? ? ????. Case 005 ??? 5?? 4?? ??? ?? ? ?? ??? ??? ??? ??? ????, ?? ? 36%? ??? ???? ??? ???? ??? ??? ???. ? 70% ??? ????? ????? ???? ???? ???? ???? ??? ??? ????. Hill Knowlton, ?????? ??? ??? ?? ?? ?? ??? ?? ?? ? ?????. ???? ???? ?????, ? ??? ????? ?? ??? ??? ?? ????. ???? ???? ??? ???? ????, ??? ??? ???? ?????? ??? ??? ???? ?? ? ? ????. Case 005 ?????? Applications ?? ???? ?????? ???? ???? ???? Financial Module DATABASE ?????? Applications ?? ???? ?????? ???? ???? ???? Financial Module DATABASE Case 006 ?????? Applications ?? ???? ?????? ???? ???? ???? Financial Module DATABASE Case 006 Benefit Emotion Insight Target approach Benefit Emotion Insight Target approach Case 007 Benefit Emotion Target approach Case 007 Insight ????? ???? ??? ?? ?? ???/?? ?*?? ??? ???? Big 3 ?? ????? ????? ?? ?? 4? ?? ??? ?? ?? ????? ???? ??? ?? ?? ???/?? ?*?? ??? ???? Big 3 ?? ????? ????? ?? ?? 4? ?? ??? ?? ?? Case 008 ????? ???? ??? ?? ?? ???/?? ?*?? ??? ???? Big 3 ?? ????? ????? ?? ?? 4? ?? ??? ?? ?? Case 008 Case 022 Time Occasion Media Planning Place ???? ?? ?? ??? ?? ??? ????? ??? ?? ?? ??? ??? ????? ??? ??? ???? ?? ???? ? ??? ????? Case 022 Time Occasion Media Planning Place ???? ?? ?? ??? ?? ??? ????? ??? ?? ?? ??? ??? ????? ??? ??? ???? ?? ???? ? ??? ????? Case 022 Time Occasion Media Planning Place ???? ?? ?? ??? ?? ??? ????? ??? ?? ?? ??? ??? ????? ??? ??? ???? ?? ???? ? ??? ????? Case 033 sales promotion advertising Public relations Promotion Case 033 sales promotion advertising Public relations Promotion Case 033 Public relations Promotion advertising sales promotion Communication Concept Different Benefit relation Concept