英语毕业论文Cultural Features of Trademark and the Principles of Translation浅谈商标的文化特征及其翻译原则.doc

浅谈商标的文化特征及其翻译原则 学生姓名：****** 指导教师：****** 摘要：商标词作为广告的基本组成要素在社会中起着不容忽视的重要作用想象以达到宣传效果Cultural Features of Trademark and the Principles of Translation Undergraduate: ************ Supervisor: ************ Abstract: As the basic elements of advertising, the trademark plays an important role in society. With the development of the globalization, it will become more and more important, and the translation of trademark also will become more and more important. Trademark is a kind of special artistic language, it’s a kind of symbol, and it’s a kind of cultural concentration. As a carrier of culture, the cultural content of trademark is very rich. It often contains the human geography feature, the national culture feature, the enterprise culture feature and the aesthetic feature. To convey the trademark’s cultural information and the product’s characteristic to the consumer, arising the consumer’s imagination to achieve the effect of publicity, a good trademark translation is needed. So we should follow some principles when translate the trademark, especially Nida’s Functional Equivalence principle, and we also should follow some principles in the practical application, such as the principle of specificity, concise and bright, meeting consumer’s psychology, using commendatory terms and the principle of indigenization. Key words: trademark; cultural feature; translation principle Contents 1. Introduction 1 2. A brief introduction to trademark and culture 2 2.1 The definition and origin of trademark 2 2.2 The relation between trademark and culture 2 3. The cultural features of trademark 3 3.1 The human geography feature of trademark 3 3.2 The national culture feature of trademark 3 3.3 The enterprise culture feature of trademark 3 3.4 The aesthetic feature of trademark 4 3.4.1 The beauty of rhyme scheme 4 3.4.2 The beauty of concision 4 3.4.3 The possession of symbolism 5 3.4.4 The beauty of artistic co