网易公司经营战略研究精选.docVIP

摘 要 本文基于广?州计算机系?统有限公司?近年来的战?略思考和实?践，通过对网易?在经营战略?上的全面分?析和国内互?联网服务行?业的发展状?况的深入研?究，结合相关的?经营战略理?论，论述了该公?司是如何走?向一个大企?业的道路，并对公司提?出了进一步?的建议。 本文前半部?分首先提出?了企业的经?营战略管理?理论，通过对这一?理论系统的?分析，掌握了相关?理论知识，引入了互联?网企业的经?营战略管理?理论的观点?。并通过了解?互联网公司?的基本情况?分析了该行?业在经营中?面临的问题?，随后研究了?国内外互联?网企业的发?展，通过对国内?外互联网企?业的分析对?比，更加清楚的?认识到网易?公司在发展?中所处的环?境。 本文后半部?门在对网易?公司进行多?方面的资料?研究的基础?上，首先对网易?公司基本情?况、发展历程以?及各项经济?指标进行统?计整理分析?，分析了网易?的内外部环?境和竞争环?境。从组织结构?、投资情况、人力资源、综合排名、主要业务等?方面分析了?网易的内部?环境，从供应商、顾客、竞争对手、潜在竞争者?、替代品等方?面分析了网?易的竞争环?境。运用SWO?T分析方法?分析了网易?的战略发展?方案。 本文的结尾?提出了对于?广州网易计?算系统有限?公司提出的?一些建议，希望对网易?在向一个大?企业发展的?道路上提供?参考。 关键词：网易公司，经营战略，竞争环境，综合战略，互联网行业? Study? in Guang?zhou NetEa?se Compu?ter Syste?m Co., Ltd. Busin?ess Strat?egy ABSTR?ACT This paper? Based? on the strat?egic think?ing and pract?ice in recen?t years? with Compu?ter Syste?m Co., Ltd. Guang?zhou, NetEa?se at the busin?ess strat?egy throu?gh a compr?ehens?ive analy?sis on the Inter?net servi?ces indus?try, and domes?tic devel?opmen?t of in-depth? study?, combi?ned with the relat?ed busin?ess strat?egy theor?y, discu?ssed how the compa?ny the road to a big busin?ess, and the compa?ny made furth?er sugge?stion?s. First? of all, the first? part of this propo?sed busin?ess strat?egy manag?ement? theor?y, throu?gh the syste?matic? analy?sis of this theor?y, the theor?y of acqui?red knowl?edge, the intro?ducti?on of the Inter?net busin?ess strat?egy manag?ement? theor?y point? of view. And by under?stand?ing the funda?menta?l situa?tion of the Inter?net compa?nies of the indus?try, the probl?ems faced? in busin?ess, then studi?ed the devel?opmen?t of domes?tic and inter?natio?nal Inter?net compa?nies, Inter?net compa?nies throu?gh the analy?sis of domes?tic and inter?natio?nal compa?rison?, more keenl?y aware? of the compa?ny in devel?oping? the NetEa?se Depar?tment? of Envir?onmen?t. This latte?r secto?r compa?nies on a wide range? of infor?matio?n NetEa?se Based? on the study?, first?, NetEa?ses basic? situa?tion and devel?opmen?t proce?ss of the eco