(马可波罗)新产品推广文案(最终定稿)4.docVIP

2012新产品推广文案（2012.12.16） 2012 New Products Promotional Brochure （2012.12.16） 一、木纹砖 I. Wooden?Tile 创意源及故事： Creation Source and Story “资源”、“污染”、“温室效应”已最为关注的三大问题。以“瓷”木代替“实”木是行业大势所趋，也是陶瓷人为人类进步做出的积极努力。 “Resources”, “Pollution” and “Greenhouse effect” have become the three major issues drawing wide attention. It is the prevailing industrial trend with “ceramic” wood in place of “solid” wood and also the positive efforts made by the people in the ceramics industry for the human progress. 巴西橡木：CZ9962/CZ9964/CZ9966/CZ9968 Brazil Oak: CZ9962/CZ9964/CZ9966/CZ9968 南美柚木：CZ9952/CZ9953/CZ9956/CZ9958 South American Teakwood: CZ9952/CZ9953/CZ9956/CZ9958 罗马船木：CZ9840 Roman boat?Wood: CZ9840 广告语： Slogan: 畅享绿色生活 Enjoy Green Life! 卖点提炼： Selling Highlight: 【喷墨、细腻、纯手工】纯手工雕琢的山形木纹理与自然清新的色泽完美的邂逅与融合，呈现出饱满且极富层次的质感，在刚柔并济之间展现出一场灵动的家居盛典。 1. [Ink jet, Delicacy and pure hand-made] casual encountering and integration of the pure hand-carved Yamagata wood texture and the naturally fresh luster combination to highlight the full-bodied and multi-tiered texture, thus presenting a dynamic home collection of the firmness and flexibility. 【时尚、前卫、百变组合】依附实木的原生态纹理，但在颜色的选择上更亲近时尚和白领人士的喜爱，或清新，或艳丽，或明快，将自然界木纹没有的色彩在瓷木产品上创新演绎。并且可以根据消费者不同的喜好和需求随意切割，自由组合。 2. [Fashion, forward-looking and changeable portfolio] Eco-texture clung to the solid wood, yet the color selection is more inclined toward the preference of the fashion-lovers and white-collars as they are fresh, bright and lively lucid in color to creatively incorporate the colors of the natural wood grains into the ceramic wood products so that they are easier for customers to willingly cut off at random according to their various tastes and demands for the free assembly. 【自然、环保、原生态】以“瓷木”代替“实木”，绿色环保，避免了森林过渡砍伐，从生态环境上给予了人性的关爱。 3. [Natural, environment-friendly and ecological] “Ceramic Wood” outshines “solid wood” as it is green and environment-friendly, favorable to protect the forest from being excessively cut, leaving more human care from the perspective