企业管理过程.ppt

Management Key Concepts管理主要概念 Organizations: People working together and coordinating their actions to achieve specific goals. 组织： 共同开展工作的一群人，以合作的方式完成特定的目标 Goal: A desired future condition that the organization seeks to achieve. 目标：组织追求实现的未来期望的状态 Management: The process of using organizational resources to achieve the organization’s goals by… 管理：通过下述形式利用组织资源以实现其目标的过程 Planning, Organizing, Leading, and Controlling 计划， 组织， 领导， 与控制 Additional Key Concepts其他主要概念 Resources are organizational assets and include: 资源是组织资本,包括: People, 人 Machinery, 机器 Raw materials, 原材料 Information, skills, 信息, 技能 Financial capital.财务资金 Managers are the people responsible for supervising the use of an organization’s resources to meet its goals. 管理者是负责监督使用组织资源以满足目标的人 Achieving High Performance完成高绩效 Organizations must provide a good or service desired by its customers. 组织必须提供消费者需要的产品和服务 David Johnson of Campbell Soup manages his firm to provide quality food products. Campbell Soup 公司的David Johnson领导他的公司提供优质食品。 Physicians, nurses and health care administrators seek to provide healing from sickness. 医生，护士及健康保护人员为患者治愈疾病。 McDonald’s restaurants provide burgers, fries and shakes that people want to buy. 麦当劳提供人们需要的汉堡，薯条和奶昔。 Organizational Performance组织绩效 Measures how efficiently and effectively managers use resources to satisfy customers and achieve goals. 测定管理者使用资源使顾客满意并实现目标的效果和效率 Efficiency: A measure of how well resources are used to achieve a goal. 效率：测定资源如何有效利用并实现目标 Usually, managers must try to minimize the input of resources to attain the same goal. 通常管理者必须试图将资源的投入最小化以完成同样的目标。 Effectiveness: A measure of the appropriateness of the goals chosen (are these the right goals?), and the degree to which they are achieved. 效果：测定选择正确的目标（这些是正确的目标吗？）以及他们实现的程度。 Organizations are more effective when managers choose the correct goals and then achieve them. 当管理者选择正确的并完成目标时， 组织就十分有效。 Managerial Functions管理职能 Henri Fayol was the first to describe the four man