公益海报——现实的写照与批判论公益海报的文化内涵及其创意设计汇.pdfVIP

摘要 公益海报作为海报家族的重要成员，较之一般商业性海报，承载了更多的文 化内里和更加重要的社会责任与使命。本文以图片和文字相结合的方式，枚举了 大量具体的例证，通过对公益海报的概念定义、主题、特性、功能意义以及设计 师与其设计作品之间的关系的阐释，揭示了公益海报的文化内质及其对社会现实 的反映和批判。篇尾强调了创意的含义以及创意在公益海报创作中的重要性，并 且结合了笔者个人毕业创作的心得体会，简要论述了公益海报的创意设计。 关键词：公益海报，文化内涵，现实的写照与批判，主题， 观察与思索，创意 ABSTRACT an As memberofthe family,the hasmoreculture important poster publicposter substanceand socialmissionand withthenormal important responsibilitycomparing commercial thisarticle of with havebeen poster．In plentyexamplespictures illustratedin the and details．By concept explaining andthe and betweenthe his functions，importance works，the relationships designer culturesubstancethe of anditsreflectionandcriticismtothesocial publicposter realitieshasbeen thelast and of exposed．Incharpter,themeaningimportance creationtothe of havebeen aboutthe designingpulbicposter emphasized．Bytalking author’Sown and onher to the experiencethoughts graduationworks，how apply creationonthe of been alsohas discussed designingposter briefly． public Words：Public andcriticismto Key