公司战略管理案例论文-广东嘉宝莉化工有限公司战略分析汇.docVIP

课程论文 广东嘉宝莉化工有限公司战略分析 目录 一、企业简介·································································3 二、企业远景与使命···························································3 三、外部环境分析·····························································4 一般环境分析···························································4 （二） 产业环境分析··························································7 涂料行业的产业寿命周期分析·············································7 五因素产业分析·························································8 嘉宝莉外部因素评价表··················································10 企业对比EFE分析表···················································11 四、内部环境分析····························································12 IFE分析表····························································12 嘉宝莉内部因素分析表··················································12 嘉宝莉内部因素优劣分析················································13 （二）企业对比IFE分析表····················································15 五、业务组合分析····························································16 产品分析····························································16 业务组合分析图······················································17 （三） 业务组合分析························································18 六、SWOT综合分析···························································19 七、公司层战略和业务层战略···················································21 （一） 跟随战略······························································21 （二） 发展性战略····························································22 （三） 竞争战略······························································22 参考资料····································································23 企业简介 广东嘉宝莉化工有限公司是一家集科研、开发、生产、销售于一体的现代化高新技术企业。企业创建于1993年，现位于全国闻名的五邑侨乡——广东省江门市，占地面积15万平方米。 多年来，严格的质量保证与环保的科技创新发展思路奠定了嘉宝莉在涂料行业的领先地位。早在1999年，嘉宝莉就通过ISO9001质量管理体系认证，随后又通过ISO14001环境管理体系认证。1997年，嘉宝莉率先引进国外技术生产绿色质感涂料；2002年，嘉宝莉成功开发出无害级与无毒级聚氨酯固化剂，结束国内无毒固化剂零生产的历史，促成了国家强制性产品认证政策的出台；2004年，嘉宝莉水性木器涂料在2004粤港关键领域重点突破项目中一举中标，成为涂料行业唯一一家获得省政府1200万元专项资金扶持