微信公众账号吸粉现象研究-新闻与传播专业论文.docx

和主要创新点。第二章介绍微信公众账号的概念、传播模式和传播特点以 及微信公众账号的吸粉现象。通过吸粉方式的对比分析，找出微信公众账 号吸粉的特点，在此基础上研究吸粉对于微信公众账号的影响。第三章从 微信公众账号吸粉过程和吸粉之后存在的传播弱点和传播缺陷出发，研究 吸粉现象衍生的传播问题和其原因。第四章从微信公众账号信息传播者、 管理者和信息接收者三方面出发，针对微信公众平台吸粉现象以及在吸粉 之后存在的传播缺陷提出对策，希望以此能够解决微信传播模式中信息冗 余和受众资源浪费等问题，做到信息的最优化传播，实现粉丝资源的充分 利用，最终实现自媒体传播平台的良性长远发展。微信是在新媒体时代，紧跟互联网通讯技术而迅速发展壮大的传播手 段。在其瞩目的发展之下，关于微信公众账号的开发运用也日渐成熟，粉 丝经济随之崛起，为了实现自身产品和服务传播，获得粉丝经济利益，微 信公众账号的运营者纷纷采取各种方式和手段来增加自身的粉丝数量。吸 粉的方式和手段有很多种，但微信公众账号的运营者绝不应仅仅局限于增 加粉丝数量的层面，在吸粉之后对于粉丝的管理和公众账号信息传播的科 学合理经营才是最应该引起微信公众号运营者重视的，也是微信公众账号 长远发展的必由之路。关键词：微信公众账号吸粉万方数据Research on the Attract Fans Phenomenon off饴Chat Public AccountsWitll the advent of mobile Internet era and the rapid development of 3G， 4G and even 5G communication technology is mature，handheld mobile client terminal gradually become the main tool for the public to receive anddisseminate information．The development of science and technology hasbrought new tools，and new communication tools will also cause changes in the mode of transmission and dissemination of results．Since WeChat launched inJanuary 20 1 1，relying on the Tencent’S QQ，rapid development momentum, becoming one of the main media of personal and corporate communication and exchange of information．Due to the micro channel”circle of friends¨and”public platformmode of propagation of privacy and targeted，micro channel of information dissemination content，only the dissemination of friends or fans can receive and read．In order to spread the content of their information to beeffectively spread，WeChats information dissemination must do everythingpossible to expand the number of friends and fans．In this case，to attract thenumber of fans and friends to become WeChats public account for the effectivedissemination of information on the premise and the only way．The for micro channel public user account to enhance its communication effect and take a variety of means to increase the number of friends and fans ofthis phenomenon analysis，to study the communication effect after thecrazy su