女性休闲会所体验设计研究-设计艺术学专业论文.docx

硕士学位论文计，更好地满足女性在休闲中的精神和心理需求，在理论和实践中均具有一定的参考价值。关键词：女性消费；休闲；女性休闲会所；体验设计女性休闲会所体验设计研究ABSTRACTIn recent years ， under the background of experience economy, the conceptions of leisure and experience have become important part ofmodern city life which are paid much attention by contemporary women .The emergence of women’s leisure clubs has undoubtedly brought women a richer life experience to enjoy their leisure time. At thesame time，qualitative changes have happened in the leisure value andconsumption behaviors of women, they focus more on leisure consumption environments than on leisure consumption contents and products. A comfortable design of women’s leisure clubs should meet the sense of delight, promote emotional exchange, and enhance personal value. Therefore, the introduction of experience design into women’s leisure club design is an urgent problem.Based on related literature review, this thesis firstly analyses and defines such conceptions as female consumption, experience marketing, experience design, leisure and women’s leisure clubs. Then, this thesis discusses the main problems involved in women’s leisure club design in medium-sized cities, including inexplicit positioning of design themes, tedious design styles, insufficient design languages and weak emotional experience design. Thus, experience design principles for women’s leisure clubs are put forward. Further, from the perspective of space experience design, we analyze sensory experience and emotional experience to硕士学位论文change such delicate psychological experiences as emotions and feelings into visual and other sensible design elements, which may provide a feasible method for the analysis of the impacts of experience design elements on female emotions. According to the above analysis, we further study the theme designs in women’s leisure club space design, and propose the three theme designs, which are human-based, individualized and interactive space experience designs, can potentially