中国经济导报：地下管网,城市生命的循环之脉--专访中国冶....doc

 [摘 要]近年来，我国旅游业飞速发展，成为最为活跃的社会文化和经济活动，但是由于自身的行业特征和复杂的社会经济背景,旅游业不断受到多层次、多角度危机的冲击，不仅制约了旅游业的可持续发展,也考验着政府和社会应对危机的能力。旅游目的地发生的危机事件若得不到妥善的处理，必将对目的地形象造成负面影响，从而使游客对旅游目的地产生负面评价，严重时会对旅游目的地的旅游业发展造成毁灭性的打击。但是海南作为国际旅游岛危机管理水平依旧存在不足，在危机事件的处理结果上极大影响了海南的旅游目的形象，因此我们必须正视海南旅游业危机公关处理中存在的问题。对于海南旅游目的地，进行有效的旅游危机管理可以消除、化解危机，并尽可能减少旅游危机所造成的损失。 本文首先论述了旅游危机、危机管理的概念和内涵以及旅游危机生命周期理论，在阐述了海南旅游目的地危机公关现状的基础上，本文深入分析了海南旅游目的地危机公关中存在的问题及产生问题的原因。在此基础上，本文最后提出了海南旅游目的地在应对旅游危机时的防控对策、处理对策及恢复对策，助推海南国际旅游岛建设。 [关键词] 海南 旅游目的地 旅游危机 危机公关 [Abstract] In recent years, the rapid development of Chinas tourism industry has become the most active social, cultural and economic activities, but due to their own industry characteristics and complex socio-economic background, tourism constantly being multi-level, multi-angle impact of the crisis, not only constrains tourism sustainable development, but also a test of the ability of government and society to deal with the crisis. Crisis tourist destination not occurs if handled properly, will have a negative impact on the destination image, so that the tourists have a negative evaluation of the tourist destination, tourism development be serious tourist destination devastating blow. But as an international tourist island of Hainan crisis management deficiency still exist, in dealing with the crisis greatly affected the results of the image of Hainan tourism purposes, so we must face the Hainan tourism crisis public relations problems in processing. For Hainan tourism destination, effective tourism crisis management can be eliminated, to defuse the crisis, and to minimize losses caused by the crisis in tourism. This paper first discusses the tourism crisis, as well as the concept and meaning of life-cycle theory of crisis tourism crisis management, describes the current situation in Hainan tourist destination on the basis of public relations crisis, the paper analyzes the Hainan tourism destination in crisis public relations problems and produce cause of the problem. On this