毕业论文（设计）基于微信公众平台的婚庆营销系统.docVIP

基于微信公众平台的婚庆营销系统 摘 要 伴随当下信息化时代飞速的发展，传统的婚庆营销的方式已然没办法满足人们日渐渐繁杂的需求，基于微信公众平台的婚庆营销系统适应时机而产生。现代化的技术不断进步，与此同时，便捷的生活方式在人们心中的地位也在变高，更方便、更轻快的生活方式更加符合当代青年的要求，无形中，这使得微官网的应用更加广泛。 微信是现代化社会下发展出来的一个SUPER APP，而公众号又是这个APP上最最重要的一个功能之一，约有百分之八十的微信用户关注微信公众号。公众号传播平台，可以理解为电脑时代的四大门户。 该管理系统在微信基础上，采用PHP为编程语言，数据库技术则使用了MySQL，开发并实现以下几个功能：1.用户登录微信公众平台2.用户获取最新活动和案例3.用户预约活动。 该设计在整个开发过程中主要应用的是PHP+MySQL技术，开发了一个基于PHP的婚纱销售系统。该设计主要采用221·PHP语音和MySQL数据库来开发，实现了婚庆营销的前台页面和管理各类信息的后台管理页面。普通用户在浏览订阅号的时候可以查看婚庆网的各类信息、浏览相册、查看案例并且预约活动。管理员则可以进入系统后台对各类信息进行管理，如可发布活动，对预约信息进行增、删、改、查等。本论文详尽地阐明了婚庆营销系统的整体设计思路，且对主要部分进行了详细的分析，通过与数据库的连接，建立了完整的基于微信公众平台的婚庆营销系统，进行系统测试并分析结果。 【关键词】PHP；MySQL；HTTP；XML； Wedding marketing system based on WeChat public platform Abstract With the rapid development of the information time, the traditional wedding marketing style has been unable to meet the increasingly complex needs of people, as wedding marketing system based on the platform of WeChat public. With the improving of modern technology , peoples demand for an easier life is becoming higher at the same time, faster and more relaxed lifestyle is in line with the requirements and love of humanbeings, this is tantamount to the micro website is used more and more widely. WeChat is a super APP, a public number is one of the most important services above, nearly 80% users of WeChat public concern no.. The number of public communication platform, can be understood as the four major gateway computer era. The management system in the micro channel based on, using PHP as a programming language, MySQL as the database technology, the development and Realization of the functions are as follows: 1. User login authentication Internet 2. Get the user access records 3. The management of user behavior on the Internet. In this thesis, we mainly study the realization of traffic acquisition and redirection. The design in the entire development process is the main application of PHP+MySQL technology, the development of a PHP based wedding sales system. The desi