如家连锁酒店---酒店基础知识PPT培训教程 (NXPowerLite).pdfVIP

世界酒店发展－品牌化之路 2003年6月28 日如家酒店学院讲稿 纲要 • 酒店业一般知识 • 国际酒店业简介 • 中国酒店业简析 • 经济型酒店 酒店一般知识 住宿业定义 • 住宿业是指任何定期或暂时为旅游/旅行者提供 住宿的行业 • 称谓：宾馆、酒店、旅馆、饭店。Hotel ， Motel ，Inn • Motel ：从“motor hotel”缩写而来，意思是 “有停车场的宾馆(大约在1950s). 今天我们一 般是指有限服务的酒店(即酒店只提供有限的设 施设备，并且不提供餐饮服务) 住宿业分类 • 按档次分类 – 豪华酒店（Deluxe Hotel ）5星，1000元以上 – 高档酒店（Upscale Hotel）4-5星－，400-800元 – 中档酒店（Mid-Sale Hotel ）3星，200 －400元 – 低档酒店（Low-Scale Hotel ）1-2星，100-200元 – 社会旅舍和招待所(Budget Hotel) 100元下，有些卖 床位 住宿业分类 • 按消费类型分类 – 商务酒店 – 旅游型酒店 – 度假型酒店 – 会议酒店 – 酒店公寓 住宿业分类 • 中国政府星评：1 －5星 住宿业分类 • 美国AAA钻石评级 – One Diamond: These establishments typically appeal to the budget-minded traveler. They provide essential, no-frills accommodations. They meet the basic requirements pertaining to comfort, cleanliness, and hospitality. – Two Diamond: These establishments appeal to the traveler seeking more than the basic accommodations. There are modest enhancements to the overall physical attributes, design elements, and amenities of the facility typically at a moderate price. – Three Diamond: These establishments appeal to the traveler with comprehensive needs. Properties are multifaceted with a distinguished style, including marked upgrades in the quality of physical attributes, amenities, and level of comfort provided. – Four Diamond: These establishments are upscale in all areas. Accommodations are progressively more refined and stylish. The physical attributes reflect an obvious enhanced level of quality throughout. The