跨文化商务英语课件2.pptVIP

Chapter 2 Communication Between Cultures: Verbal Communication 1 verbal communication Definition: Verbal communication refers to the communication that is carried out either in oral or in written form with the use of words. (Xu, 1997) Verbal communication is the transferring of thoughts between individuals via spoken or written messages. (Du, 2004) Characteristics of Verbal Communication Verbal communication can express all kinds of ideas we want to express. Verbal communication can keep and disseminate information. Verbal communication can be clearer and more efficient than other way. Skillful and Effective Verbal Communication Careful choice of language The needs if the message sender and receiver Culture factors 1.1 Semantics in Intercultural Communication Semantics is a system that associates words to meaning. It is the study of the meaning of words. Two major dimensions of meaning-denotation and connotation Examples 1.2 Pragmatics in Intercultural Communication Pragmatics is the study of the effect that language has on human perceptions and behaviors. Pragmatics is the study of how speakers use the language to reach successful communication. Pragmatics studies language as it is used in a social context. By learning pragmatics, we can understand how to communicate properly. Important Aspects Related to Pragmatics in Intercultural Communication How to address people. Different perception of titles. How to show gratitude. Conversation topics. Being modest. 2 Oral Communication Oral communication is the ability to compose, critically analyze, present, and deliver information through oral interactions. Discussion Why effective oral communication so important? Speaking effectively is crucial for success in a formal working environment. Effective oral communication is important in all aspects of one’s career. 2.1 Oral Presentation 2.1.1 Three Basic goals: To inform To persuade To build goodwill Oral Presentations Informative Presentation Talks ,seminars, proposa