工商管理自学考试毕业论文-我国农家乐的经营管理现状及对策研究汇.doc

长 春 工 业 大 学 自学考试毕业论文 我国农家乐的经营管理现状及对策研究 报考专业: 工商管理 准考证号: 姓 名: 指导教师: 2011 年 03 月 05 日 摘 要 农家乐作为酒店与旅游资源消费相结合的特色产物，是旅游度假区的重要组成部分并且占有巨大的市场。对于农家乐分布众多的我国旅游业来说，对农家乐经营管理现状的分析并提出问题解决策略具有现实意义,国内对其经营管理方面的理论研究仍于起步阶段。本文通过对我国农家乐经营管理状况的调查分析，在现有国内外对相关方面的资料研究基础上，试图寻找对我国旅游农家乐的经营管理具有现实指导意义的管理理论方法。 关键词：农家乐；现状；存在的问题；对策  Research on the Status and Measures of Management of Resort Hotels in China 【Abstract】As the production of the combine of hotels and tourism resources, the resort hotels is an important part of the tourism resort and it owns large market. The research on the status and the measures of the problems of management will have actual meanings for our tourism market, where many hotels are scattered. While the theoretical researches of management mode in domestic have been at the very early stage, this paper will analyze the condition of management of the hotels in tourism resort in our country and render countermeasures and suggestions in the terms of the way of management of the hotels, according to the related materials both abroad and at home. 【Key words】 resort hotels; management status; problems; measures 目录 引言·········································································1 农家乐概述······················································1 农家乐的概念··················································1 农家乐的特征··················································1 地理位置或围绕或远离城市··········································1 完善且独立的生活配套设备··········································1 综合性的休憩、娱乐服务设施········································2 多元文化的综合体··················································2 我国农家乐的经营特点··········································2 服务理念更注重营造人文归属感·····································2 服务内容更全面与完善·············································2 营销战略更注重无形化营销·········································3 我国农家乐经营管理的现状分析····································3 我国农家乐发展前景广阔·······································3 我国农家乐的经营管理存在的问题···········