擬定頂尖商業策略6.pptVIP

Industry Life Cycle * Business Strategy Rob Giberson Week 6 Business Level Strategy BUS 400  Strategic Management Process Stakeholder Preference Environment Competitive, Intl, Social, Technical, Economic, Political Resources Capital, Equipment, Land, Intellectual, Functional Capabilities Performance Financial, Operational, Strategic Strategy Mission/Vision/Objectives Competitive Position Competitive Advantage Organization Structure, Reward system, Staffing, Leadership, Support systems Strategic Target Particular Segment Only Industry-wide Generic Strategies Generic Strategies Generic strategies to overcome the five forces and achieve competitive advantage Overall Cost leadership Low-cost-position relative to a firm’s competitors Manage relationships throughout the entire value chain to reduce costs Differentiation Create products and/or services that are unique and valued Attributes for which customers will pay a premium Focus strategy Narrow product lines, buyer segments, or targeted geographic markets with any combination of Cost and Differentiation focus Shared purchasing operations with other business units Effective policy guidelines to ensure low cost raw materials (with acceptable quality levels) Expertise in process engineering to reduce manufacturing costs Effective use of automated technology to reduce scrapage rates Effective orientation and training programs to maxi- mize employee productivity Minimize costs associated with employee turnover through effective policies Standardized account- ing practices to minimize personnel required Few management layers to reduce overhead costs Effective layout of receiving dock operation Effective use of quality control inspectors to minimize rework on the final product Effective utilization of delivery fleets Purchase of media in large blocks Sales force utilization is maximized by territory management Thorough service repair guidelines to minimize repeat maintenance calls Use of single type