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BlackBerry DEVCON ASIA 2011 黑莓开发者的新机遇
Greg Wade
Managing Director,
Southeast Asia,
Research In Motion®
DEVCON Asia
First for Asia
Monetization
Development choice
BlackBerry® advantage
BlackBerry® PlayBook™
History of BlackBerry
s
r
e
b
i
r
c
s
b
u
S
1997 1998 1999 1999 2000 2001 2003 2006 2008 2009 2010
BlackBerry community
580+
55 million + partners and distributors Growth of
global across 175+ 250,000%+ 17,000+
subscriber countries worldwide since IPO global employees
accounts
BBM 35 million+ #2 smartphone
world’s largest 300,000+ App World vendor
users and
mobile registered developers in Southeast Asia (IDC,
social network 2 million November ‘10)
downloaded
every day
Opportunity for BlackBerry developers
• 54 % growth in Asia-Pacific smartphone market by
2015 (Frost Sullivan, August 2010)
• Annual smartphone shipments in Asia will
quadruple by 2015, giving Asia 39 percent of
smartphone shipments during 2015 (IMS
Research, 2010)
• Smartphone shipments in Asia Pacific to grow at
40.3% from 2009 to 2014, compared with 6.3%
for feature phones (IDC, December 2010)
Understanding BlackBerry users
• Key Findings:
• Indonesian and Thai consumers generally see BlackBerry having
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