LT1001N休闲与旅游业环境.（ppt43）.pptVIP

Diversification Additionally, many large leisure and tourism companies choose to DIVERSIFY - Spread their investment (portfolio) across a wide range of sectors Often transnational and international companies Allied Leisure, Granada, Ladbroke, Rank Interests in hotels and catering, brewing, gambling, entertainment, attraction management, and media interests * Advantages of Diversificationin Leisure and Tourism investment Spreads risks in a volatile market Maximises profit, allows rapid growth, increased market share Limited barriers to entry Perceptions of growth Counter-balance to seasonalit