定价考虑因素与方案.pptVIP

Pricing Considerations and Approaches产品定价：定价考虑因素和方案 11 - * Objectives 目标 Understand the internal factors affecting a firm’s pricing decisions. Understand the external factors affecting pricing decisions, including the impact of consumer perceptions of price and value. Be able to contrast the three general approaches to setting prices. 理解影响公司定价决策的内部因素 理解影响定价决策的外部因素，包括消费者的感知价格和价值的影响 能够比较定价的三种常用方法 11 - * “Buyer-driven commerce” concept offers lower prices to consumers and the ability to sell excess inventory to sellers 13.5 million user customer base Tremendous growth P Case Study 案例 “购买者驱动