英语课堂展示Business_Ethics.pptxVIP

43215Business Ethics Where there are commercial competition， where to have moral problems. While business competition will first appeared in the Market The definition of maketIn its most simple form, market is the place where buyers and sellers interact to trade goods or services for money or barter . All markets, ultimately, consist of people. Market can also be defined by a particular item and its existing and potential customers, i.e. “the car market”, the “electronics market.”A market, then, is the total value of and quantity of a product or service that satisfies customer need. Three kinds of market typesConsumer Market: These are products for daily or common use. Some of these are called fast-moving consumer goods or “FMCGs” because they are sold in high volume for quick repurchase. Others are referred to as consumer durables since they are not repurchased so frequently. Industrial Market: This is the corporate market or B2B, Business-To-Business. These are transactions that occur between two companies rather than transactions with a consumer. Reseller Market: Wholesalers and retailers who buy finished goods directly from the producer and resell for a profit. Wholesalers sell to other small retailers in high volumes. Larger retailers buy directly from the manufacturer and sell in small quantities to consumers.Identifying your marketIdentifying:You need to understand why someone will buy. This means knowing the features and benefits of your product. This will help to identify the common characteristics of your potential market.Segment:1.It is a mistake to try and reach everyone . 2.You segment a market by breaking it down into smaller groups. 3.Segmentation allows you to focus more directly on specific customersResearch:1.You need to research your target segments. 2.The information allows you to construct a consumer profile . 3.Finally, you choose one or two segments to target and design advertising to best reach them. 4 main segmentation strategies (1)