论文汇报：重复互动与社交纽带：使用实地实验量化信任、原谅和声誉的经济价值.pptVIP

Repeated Interactions vs Social Ties Quantifying the Economic Value of Trust Forgiveness and Reputation Using a Field Experiment 重复互动与社交纽带：使用实地实验量化信任、原谅和声誉的经济价值 管理科学与工程 钟方源 zfany@ “The best way to find out if you can trust somebody is to trust them.” ~ Ernest Hemingway Information of JCP Information of authors-1 Ravi Bapna（明尼苏达大学，教授） Information of authors-2 Liangfei Qiu（佛罗里达大学，助理教授） Motivations for this issue 1、Granovetter (1985) offers two explanations: 1) “Individuals with whom one has a continuing relation have an economic motivation to be trustworthy, so as not to discourage future transactions” and 2) “Departing from pure economic motives, continuing economic relations often become overlaid with social content that carries strong expectations of trust and abstention from opportunism.” 2、The growing importance of the online social graph provides fertile ground for researchers seeking to gain a deeper understanding of fundamental constructs of human behavior, such as trust, forgiveness, and their linkage to social ties. 3、1）how trust or cooperation can be enhanced by the strength of social ties? 2) Are people more willing to forgive “bad” behaviors when they are network friends? 3) Does expressing forgiveness discourage future malfeasance (offenses) in the presence of social ties? Scientific problem This paper uses the method of field experiment, the experimental object for Facebook users. The investment game begins with two players randomly chosen to be either a sender or receiver. If the player is a sender, he will receive 10 tokens (10 tokens = $1) from the experimenter and will then be asked to decide how many tokens he wants to send to the other player (the receiver). If she is a receiver she will get a message telling her how much the sender has sent her. The sender may send any amount between 0 and 10. The amount sent to the receiver is then tripled by the experimenter;After the receiver gets the tripled amount, she may send a porti