公司战略五力分析FIVEFORCESANALYSISOFCOTTONTEXTILEINDUSTRY.doc

Five Forces Analysis of Cotton Textile Industry Current Situation of Chinese Textile Industry From recent months export data, Domestic Textile Industry is not optimistic at the moment. January May 2009, the number of total exports of textile apparel is up to 55.852 billion dollars, 11.04% lower than last year. Compared with -10% growth rate in the first 4 months, it decreased by 1 percentage point. In addition, the data of export cotton in the first half is also more pessimistic. Characteristics of each stage of the competition in the textile industry Item 1970s 1980s 1990s 2000s Competition model cost cost of quality speed Cost Quality serve speed cost quality Management idea Survival for the stock Make-to-order Alldesign, production, logistics and other activities are all integrated for orders Global Logistics and channel Management Main method Market forecasting Feedback and control Specialized division and integration of resources Knowledge serves and technique informantionize Characteristics of each stage of the competition in the textile industry The Five Forces Analysis of Cotton Textile Industry At present, the international financial crisis is spreading to real economy. United States, Europe, Japan and other developed economies have a severe recession. Since 2008, by accelerating structural adjustment, enhance independent innovation, strengthening management and other measures, Chinas textile industry has overcome the appreciation of the RMB, factor costs, slowing demand and other unfavorable factors and continued to maintain the growth momentum. However, due to a variety of adverse factors, the industry growth rate dropped significantly, profitability declined severerly, the loss-making enterprises increased more and more, and the industry is facing tremendous pressure. THREAT OF NEW ENTRANTS Economies of scale. Many domestic textile enterprises are small, scattered, chaotic. Taking the road of large-scale development of the textile enterprises st