美国电子商务简报英文版.pptxVIP

Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109 Outline T introduction Service of T Information technology applied User analysis of Travelocity Strategy of Travelocity How Travelocity make money Conclusion 2 T introduction 1996 Set up A traveling website 2002 Sabre Merge and acquisition 2004 Redesigned website Change logo 2009 Buy Z 3 4 Information of T 5 Information of T 6 Information of T 7 Service of T 8 Service of T 9 Information of T One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder Last minute deals Efficiency customized plans 10 Information technology-GDS GDS (Global Distribution System) A system provides a network platform to decrease the cost for transaction Background E-commerce development Applied Information technology Advantage Inner: Improve operation system Outer: in-time reservation system 11 Information technology – Web 2.0 Travelocity Consumers Consumers Consumers Consumer Consumer Consumer Web 1.0 Web 2.0 12 Information technology - XML System A Format A System B Format B System C Format C Data - F.B Data - F.A Data - F.B Data - F.A Data - F.C Data - F.C 13 Information technology - XML System A Format A System B Format B System C Format C Data - XML Data - XML Data - XML 14 Information technology Travelocity Linux Consumers XML GDSystem Other Partner Web 2.0 15 How can Travelocity make money ‧Advertising ‧Partner Network 16 Advertising Strength Famous reputation Global marketing source Type Available Advertising Units Emails Information Revenue Advertising fees How can Travelocity make money 17 Partner network Strength The same competitive rates Type Travelocity branded program travel partner website World Choice Travel (WCT) customize privately brand Revenue: commission How can Travelocity make money 18 Business model - Money Consumers T Supplier A Supplier B Money Money Commission Money 19 Business model - Information Sabre Suppliers Partner Network T GDSyst