国际英语2电子教案B2_U1.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 另一个问题是吉利仅出口数量极少的一部分汽车到其他发展中国家，也就是说，它还不能被称为全球汽车行业的重要参与者。更进一步的问题是，这两个公司拥有不同的市场、不同的价格范围和不同的品质标准，降低成本和保持标准不会容易。 T-A-T-9 Text study (A) Background information Words and expressions Text T-A-T-10 Text study (A) 那么收购背后的原因又是什么？ 吉利拥有资金并且愿意投资在沃尔沃上，它坚信一旦沃尔沃进入中国市场，就会为它带来利润。毕竟，中国是世界上最大的汽车市场，2010年拥有1600万的销售量。吉利计划每年销售20万到30万辆沃尔沃汽车。这是一个相当乐观的计划，因为2009年他们仅销售出3万辆沃尔沃汽车。 Background information Words and expressions Text Anders Dahlvig says IKEA doesn’t localize its products, and it offers the same range everywhere. And he thinks IKEA has a bright future in the next five years. In his opinion, IKEA needs to focus on the potential markets such as Russia and China because people there are willing to buy IKEA’s products due to their limited earnings. LISTENING-B-1-HINT-GIST Listening 4 Gist: LISTENING-B-1-HINT-WORDS-1 Listening 4 Listening 4 existing adj. present 目前的，存在的 strategy n. plan 策略 potential adj. possible 潜在的，可能的 limited adj. not very great in amount 有限的 earnings n. salary 收入 LISTENING-B-1-HINT-WORDS-2 LISTENING-B-1-SCRIPT-1 Listening 4 Anders Dahlvig said that in China, Russia, Manhattan or London, people buy the same things. IKEA offers the same range everywhere — they don’t tailor its stores to local markets. He believes IKEA will double its sales in the next five years, adding 34 new franchise stores worldwide and expanding the already existing 267. He goes on to say that the company’s strategy is to concentrate on the already existing markets and expand them further. LISTENING-B-1-SCRIPT-2 Listening 4 He says that at the moment Europe leads the market with 80% of sales, followed by North America with 15% and Asia with 5%. But the strategy also shows IKEA’s need to strengthen its position in the newer Russian and Chinese markets. Both of these ma