本科毕业论文--外资并购我国民族品牌相关问题探讨.docVIP

东北财经大学津桥商学院本科毕业论文 外资并购我国民族品牌相关问题探讨 作 者 系 别 专 业 年 级 学 号 指导教师 答辩日期 成 绩 内 容 摘 要 中国拥有巨大的市场空间和市场增长潜力,对外资产生了具有极大的吸引力，随着中国市场准入门槛的下降以及综合国力的增强,越来越多的外资企业看好中国的市场及发展前景，把目光投向我国市场，并购我够民族企业。近年来，外资并购活动越来越多，一方面在一定程度上促进了我国经济的发展，同时，由于我国并购经验不足，法制建设不完全，对我国的民族品牌造成了一定的威胁。Abstract China has a huge market space and market growth potential, foreign investors had a great attraction, with the decline in the Chinese market access barriers and the overall national strength, more and more optimistic about Chinas foreign market and development Prospects turn our gaze to Chinas market, M I have enough national enterprises. In recent years, more and more foreign M A activity, on the one hand a certain extent, promote the development of our economy, while, due to lack of experience of mergers and acquisitions, the legal system is incomplete, the national brand in China caused some of the threats. This article is divided into six parts, national enterprises by foreign capital in China elaborates: The first part, from multinational corporations, both national brands on foreign M A brief overview of the background; the second part, briefly discusses the M Status of National Brands And to have the national brand for example; third part, the impact of foreign mergers and acquisitions in China to discuss; fourth part, describes the right attitude towards foreign capital; the fifth part, we should take for foreign mergers and acquisitions response: Part VI, for this conclusion. Among them, two thousand three hundred forty-five part of the national enterprises in China for foreign M A related discussion section. Keywords：Foreign investment, ational Brands, Mergers and Acquisitions 目 录 一、外资并购的背景..................................................(1) （一）跨国公司......................................................(1) （二）民族品牌......................................................