商务英语精读 Unit 1.pptVIP

Associated inextricably with the new Nike image and campaigns was another essential factor in Weiden and Kennedy’s strategy - Nike advertising campaigns became famous for never pitching the product or even mentioning Nike’s name. 主语/谓语/宾语 another essential factor in Weiden and Kennedy’s strategywas associated withthe new Nlike image and campaigns为介词with的宾语 这种结构称为倒装句（INVERSION） - Nike advertising … Nike’s name 同位语从句，对主句中“another essential factor 的内容进行了解释说明。 译文：韦登和肯尼迪营销策略中的另一个基本因素与耐克的新形象和广告促销活动有着千丝万缕的联系，那就是让耐克的广告促销活动家喻户晓，但是闭口不谈推销产品，甚至不提耐克的名字。 [P22: translation] They naturally associated th