新大学英语5 第三课 business strategies.pptVIP

Business Strategies What is strategy? Strategy comes from the Greek word, strategia meaning generalship. It was about outsmarting your enemy and winning the battle. For organizations, strategy is finding ways to gain competitive advantage. Key areas for biz strategies Market position Innovation --- RD Human resources Finance, profitability Physical resources Social responsibility Key Factors to Business Success Company image Efficient management Qualified staff Staff training Quality of products After-sale service Sales promotion Advertising Marketing Financial resource Why are they succes